Institutional Marks

The University of Texas at Dallas institutional marks represent the University’s top-level branding for academic, research and administrative units. When representing the University to external audiences it’s preferred that the wordmark “The University of Texas at Dallas” is included. 

Branding for schools, centers, departments, programs and other institutional entities is secondary to the primary brand of The University of Texas at Dallas. No logo or mark may be created for these secondary units. Instead, refer to the School Lockups page for correct sub-branding guidelines.  

UTD Monogram Wordmark

UTD wordmark and variations
UTD monogram wordmark variations

The wordmark can be used in either of these four variations depending on space allowances. This single graphic satisfies the requirements to include the full name of the University with the monogram.

UTD Monogram and Variations

UTD monogram and variations
UTD monogram and variations

The monogram should be used in conjunction with The University of Texas at Dallas wordmark when used as a primary identifier of the University.

UTD Emblem

UTD emblem and variations

The emblem is best suited to spaces where the wordmark is clearly legible; it is an excellent substitute for the University seal, which is restricted to official University documents, presidential communications, diplomas and other commencement collateral.

Safe Area and Minimum Size Requirements

Safe Area

Follow the guidelines below as indicated by the intended x-height to ensure proper distance from other elements.

Monogram Minimum Size Requirements

.25” diameter for print. 18px diameter for web.

Emblem Minimum Size Requirements

1” diameter for print. 100px diameter for web.

Common Misuse

  1. Distorting the proportion of the institutional marks. 
  2. Cropping or removing and portion of the institutional marks. 
  3. Rearranging any components of the institutional marks. 
  4. Rotating the institutional marks. 
  5. Attempting to recreate the institutional marks.
  6. Overlaying the institutional marks on images or patterns that negatively affect its legibility.
  7. Recoloring the institutional marks.
  8. Using the black institutional marks on a background that is more than 30% gray. 
  9. Using the white institutional marks on a background that is less than 30% gray. 
  10. Using the institutional marks to create your own logos. University Lockups and Shortcuts issued by the Office of Communications are the only allowed marks for use by official University entities without explicit consent of the vice president of communications or their designee. 

Color Guidelines

If possible, the institutional marks should appear in UT Dallas orange. If UT Dallas orange cannot be used, black or white may be used. The two-color versions may only be used on a white background.

The institutional marks may be used on select colored backgrounds as illustrated below and on photography that provides adequate contrast to the logo. Exceptions for the use of orange on black and orange on green will be considered on promotional items when product color is limited and on a case-by-case basis.

Use white on UTD orange background. Use black on 0% to 30% gray background. Use white on 30% or more gray background. Use white version on UT Dallas green background. Use two-color versions only on white background.

Please email marketing@utdallas.edu to request University marks.

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