Brand standards unify an organization through a cohesive visual identity that includes logos, colors and messaging. We developed these guidelines to help you achieve consistency across print and digital platforms and throughout academic and departmental units.
All external marketing communications (e.g., ads, publications, newsletters, billboards, magazines, brochures, radio, television and video advertisements) should be approved by the Office of Communications before production. Final drafts should be forwarded for review electronically to marketing@utdallas.edu.