Graphics & Visual Identity

All schools, departments or units associated with the University should adopt the brand configurations outlined here. Customization that supports the overall visual brand of the University is permitted, as approved by the Office of Communications and Marketing and based on individual messaging needs.

Institutional Marks

Institutional marks are used for internal and external branding.

Color Palette

Explore the expanded color palette to help you create spectacular visuals with the University’s official colors.

UTD orange and green color blocks.

Typography

Align your communications by using the University’s official typefaces.

School, Center & Unit Lockups

Brand your visual communications with your lockup.

Athletic Marks

Show your team spirit with the Comets marks.

Mascot & Legacy Marks

Temoc is UT Dallas’ fiery and fun comet mascot.