Color Palette
Our color palette presents a unified front across all mediums, including printed pieces, promotional items and online spaces.
The primary University colors are UT Dallas orange and UT Dallas green. If possible, these two colors should be used in projects promoting the University.
The secondary color, silverleaf, may be used sparingly to accent the primary colors. Silver or any tints of black can be used to complement the color palette. No other colors are permitted without prior approval by the Central Marketing office.
Use the Pantone Matching System (PMS) illustrated on this page for print projects that require spot colors. CMYK is for 4-color printing. RGB and WEB/Hex colors are for online and mobile projects.
Primary Colors
UT Dallas Orange
158 PANTONE
0-65-94-0 CMYK
232-117-0 RGB
e87500 WEB
UT Dallas Green
3435 PANTONE
87-45-78-49 CMYK
18-71-52 RGB
154734 WEB
Secondary Color
PMS 3375
3375 PANTONE
40-0-26-0 CMYK
95-244-183 RGB
5fe0b7 WEB
Neutrals
Silver
877 PANTONE
Metallic
Any tints of black can be used to complement the color palette.